comes from how we think about marketing.

Who We Are

  • How we work:

    1. Listen We start by understanding your business; what you do, who you're for, what you're trying to achieve and what's getting in the way.

    2. Shape We develop the narrative and strategy that sits underneath everything. Your brand story, your positioning, your marketing direction.

    3. Create We build the content, the campaigns, the channels, the visible work your audience actually sees, recognises and responds to. All of it connected to the strategy underneath.

    4. Refine We track what's working, adjust what isn't, and keep your marketing sharp, relevant and effective over time.

  • Accessible We believe good marketing should be clear, inclusive and human, in how it's written, how it's delivered, and who it reaches. No jargon or complexity. If your audience can't understand it, it's not working.

    Achievable You don't need a 15-person team to have strong marketing. You need the right people, the right thinking and a plan that's realistic for where your business is right now. We build strategies that you can actually execute.

    Affordable Hiring an agency shouldn't feel like a leap of faith. We structure our services to deliver real value without bloated retainers or inflated scopes. In many cases, smart strategy actually saves you money. Good marketing doesn't need a massive budget. It needs the right people in the room.

  • We met working in-house together and we saw first-hand what happens when the right people are in the same room, speaking the same language.

    That experience planted the seed for Mode & Motif.

    Soph has always been the structured, methodical one, the person who builds the system, manages the moving parts and makes sure nothing falls through. Rebecca has always been the creative, bold one, the person who pushes the idea further, thinks laterally and asks what if we tried something completely different?

    It's a pairing that works because it covers the full picture. Big vision and practical execution. Creative ambition and operational discipline. And a shared belief that the work should always be purposeful, considered and kind.

    We started Mode & Motif because we believe small businesses and growing brands deserve the same quality of strategic thinking and creative delivery that bigger companies take for granted, just without the overhead, the jargon and the 40-page proposal.

Mode

Mode is the structure and strategy. The thinking, systems and direction that give your marketing clarity.

Motif

Motif is the way it shows up. The ideas, patterns and details that people actually recognise and remember.

Mode without Motif is just noise or a nice plan. Together, they're what makes marketing actually work.

Nice to meet you.

Hi, I’m Soph

With over eight years of marketing experience, I've had my hands in just about everything, from events, marketing research, campaigns, traditional marketing, digital marketing and everything in between. I've coordinated trade shows, launched to-go market strategies, managed national websites, and once moved a company's keywords from page four to page one in six months (yes, really). That breadth isn't an accident; I genuinely believe the best marketers understand the whole game, not just their corner of it.

While I bring a full toolkit of experience across every facet of marketing, my true specialty and interest is in digital marketing, particularly with SEO/SEM, end-to-end marketing campaigns, website optimisation and data. I love figuring out why one piece of content ranks and another doesn’t, or why one subject line outperforms another. It’s strategy meets storytelling and the numbers tell you if it’s working.

At the heart of everything I do is a belief that every business has a story worth telling, and the right strategy turns that story into a brand people trust and come back to. I work to make sure the creative is on point, the messaging is authentic, and the data is doing its job. That's the work I care about, and that's what I bring to every client.

Hi, I’m Bec

My background doesn't follow a straight line, and that's the point. I've studied architecture and psychology, I've founded and scaled a small business, and I've spent years delivering content, communications and integrated marketing for national organisations. It's an unusual toolkit, but every part of it shows up in the work. I've built my career by following curiosity over convention, and I bring that same energy to everything I create.

I bring a perspective most marketers don't have. I've been the one writing the strategy and the one refreshing my inbox hoping the campaign actually worked. That dual experience shapes how I approach marketing: with empathy for the business owner and rigour in the delivery for who it will serve. My specialty is taking things that are complex, clinical research, migration policy, technical information, and turning them into something people actually understand, trust and act on.

What holds it all together is a pretty simple belief: the work should serve the people it's meant for. Not the algorithm, the brief, not the brand's ego. People. It means communication that's accessible, considered and kind, even when the subject matter is complex. And it means pushing creative boundaries, because playing it safe has never been my thing.